Research Project
DESCRIPTION
A web platform to advocate a new way of working
As a part of the Fjord team, I worked on a project to investigate a web platform for advocating a new way of working in a corporation.
I conducted interviews with clients and the users, identified their pains and needs. I also drew an eco-system map of the website.
MY ROLE
UX Research
Overview
Mission
To identify the current problems of the client's website, pinpoint the initial causes and provide targeted solutions for improvement
Process
1. Research
-
Stakeholder interview
-
User interview
-
Heuristic Evaluation
-
Content Audit
2. Define
-
Eco-system map
-
User archetypes
-
Pains & Needs
3. Research
-
Workshop
4. Define
-
Synthesis
-
Final delivery
Outline
Team & Collaboration
-
Team of 5
with PM, Design Lead, Experience Design Intern,
and a Content Designer works remotely from Berlin -
Daily stand-up within the project team;
weekly update meeting with the client
Outcome
-
The final deliverables include research outcomes, suggestions for both the website and for the client's team.
-
It resulted in a follow-up design project with the client.
Background
An international company is pushing for a new working methodology within the company. They have developed several channels to promote the methodology and to educate their employees.
Over those channels, there is one website containing many materials to support employees applying the new methodology.
However, the team noticed that the website wasn't performing as well as they expected.
Thus, they asked Fjord to help them to identify the initial problem and provide solutions.
Procedure
-
Week0:
-
Preparation: plan the schedule; write the research plan and scripts for both stakeholder interview and user interview
-
-
Week1:
-
Conduct stakeholder interviews, synthesis interview outcomes
-
Heuristic evaluation
-
Content audit
-
-
Week2:
-
Conduct user interviews, synthesis interview outcomes
-
Heuristic evaluation
-
Content audit
-
-
Week3:
-
Synthesis interview outcomes, conclude pain points and needs of both users and stakeholders
-
Prepare materials for workshop with the website team
-
Workshop;
-
-
Week4:
-
Final synthesis based on all of the research processes, including the workshop; draft, revise and finalise the final delivery
-
Result & Learning
Result
The deliverable of this project encompasses two parts: research outcomes and suggestions.
Learning
During this project, I took the challenge to own the research part of the project - though we took turns to conduct and moderate the interview, I was responsible for gathering and organising interview notes. I also prepared the initial synthesis for our discussion. Moreover, based on our stakeholder interview, I drew the as-is eco-system map of the website.